Answer:
b)Horizontal diversification
Explanation:
Horizontal diversification is defined as the process by which a business starts providing a product that is unrelated to its previous products supplied.
However the market is a similar one.
In the given scenario Marble Cakes, Inc. has set up business in three other states with additional menu options of cupcakes, donuts, and coffees to generate new customers.
The new set of products are completely different from the one initially supplied, but sales is in similar market as before.
Assume that capital is limited to 9 machine hours, but labor is unlimited in supply. In which company is the marginal product of labor greater? Explain. A. FLOPPY has the greater marginal product of labor. B. FLOPPY has the greater marginal product of labor when labor is greater than 1. C. DISK has the greater marginal product of labor. D. DISK has the greater marginal product of labor when labor is greater than 1.
Answer:
D. Disk has the greater marginal product of labor when labor is greater than 1.
Explanation:
Marginal product is the increase in output per unit of additional input. The Floppy has lesser marginal utility than Disk. When marginal product of labor is greater than than the product marginal utility increases which means more output is created.
Consider that you are a salesperson for the Carpenters Motors - Range Rover dealership. A young, newly married couple enters the lot. Provide detailed explanations about the personal selling process, using this couple as your target. Consider various scenarios you may face in each of the steps.
Answer:
1.Prospecting as well as qualification: After greeting walk-in customers, the salesperson must make them feel at ease by providing a comfortable location to sit and talk, as well as a drink of tea and juice, according on the period . The pair is simply in need of a vehicle, but they are undecided on which vehicle to purchase.
2.Preparation: I understand everything there is to know regarding my products, as well as the competing goods in the category, which I carry in my selling kit. Basic information such as engine size, mileage, guarantee, technological specifications, finance alternatives, servicing terms, and comfort data are tabulated and maintained in my sales kit for quick reference.
3. Approach: I use a step-by-step approach with them. During the initial conversation, I gathered that the necessity was for a high-end automobile, and that financing was not a problem or worry for them. They're seeking for a vehicle that'll keep them safe and pleasant
By the end of the accounting period, employees have earned salaries of $650, but they will not be paid until the following pay period. Demonstrate the required adjusting entry by completing the following sentence. The required adjusting entry would be to debit the Salaries (expense/payable) account and (debit/credit) the Salaries (expense/payable/unearned) account.
Answer:
Adjusting entry
Date Account Name and Explanation Debit Credit
Salaries Expense $650
Salaries payable $650
(To record salary expense)
Salaries Expense Dr $650
To Salaries payable $650
(Being salary expense is recorded)
Here the salaries expense is debited as it increased the expense and credited the salary payable as it also increased the liabilities.
Therefore the above adjusting journal entry should be recorded.
Learn more about the journal entry here: brainly.com/question/20421012
Activity-based costing (ABC) can eliminate cost distortions because ABC: A. develops cost drivers that directly link the activities performed to the products manufactured. B. establishes multiple cost pools. C. employs capacity-related cost drivers. D. recognizes interactions between different departments in assigning overhead costs.
Answer:
A. develops cost drivers that directly link the activities performed to the products manufactured.
Explanation:
ABC identifies the activities and according to that the cost are distributed that based on the predetermined overhead rate. So it also helps in removing the distortions of the cost so that drivers of the cost could be identified that are applied for the cost distribution for the activities that are performed
Therefore the option a is correct
Allied Bank Corp. utilizes the janitorial services of Marie's Clean-It Corp. to keep their buildings clean. Marie's provides all the necessary cleaning supplies, training, background security checks (because the crew works after hours), and all other associated expenses. The other available janitorial services do not typically provide security checks, and a client such as a bank would have to hire guards to watch the work of the janitors. If Allied Bank were to consider hiring another cleaning service to replace Marle's, which of the following would the bank incur?
A. complementary products
B. favorable quality status
C. high switching costs
D. unfavorable supplier status
E. high employment costs
Answer: C. high switching costs
Explanation:
Switching costs are the costs that the bank will incur should they decide to change janitorial services. They are higher depending on the services that will have to be replaced by the new janitorial service.
If the new janitorial service is unable to do some of the things that the old one was able to do, then switching costs will be higher.
As this is the case here, should Allied bank consider hiring some other service apart from Marie's Clean-It Corp. which would most likely not offer the security service, Allied bank would face high switching costs.
Market competition may sometimes encourage a firm to innovate out of fear because of the perception that Group of answer choices they will inevitably fall behind other competitors seeking out innovations. the firm will only have a very temporary edge over its competitors. the ability to earn above-normal profits is also available to its competition. higher profits can only be earned by finding less expensive ways to produce.
Answer:
they will inevitably fall behind other competitors seeking out innovations.
Explanation:
Innovation typically involves the creation of a new product of any category such as automobile, building, phones, electronics, etc., that generates money for the innovators or manufacturers through purchase made by the end users (consumers).
Competitive advantage can be defined as conditions, factors or circumstances that allow a business firm (organization) to manufacture finished goods or services better and perhaps cheaper than other (rival) firms in the same industry. Thus, it's responsible for putting a business firm in a superior or more favorable position than rival firms.
This ultimately implies that, a competitive advantage has a significant impact on a business because it increases its level of sales, revenue generation and profit margin when compared to rival firms in the same industry.
Hence, market competition may sometimes encourage a firm to innovate out of fear because of the perception that they will inevitably fall behind other competitors in the same industry who are seeking out innovations.
An oil company purchased 10,000 acres of land on January 1, 2015, for $5,000,000, on which it developed an underground oil site. The company spent $11,000,000 to prepare the site for operation, and believes that 500,000 barrels of oil can be extracted from the site over 5 years after drilling begins. The land has a residual value of $250,000. Assuming 50,000 barrels of oil were extracted from the land in 2017, how much depletion would be recorded
Answer:
the depletion would be recorded is $1,575,000
Explanation:
The computation of the depletion would be recorded is shown below;
Cost of land $5,000,000
Investment on land $1,100,0000
Less: Residual value -$250,000
Depreciable value $15,750,000
Now the depletion should be
= ($15,750,000 ÷ 500,000) × 50,000
= $1,575,000
Hence, the depletion would be recorded is $1,575,000
A large HMO has teamed up with several other large HMOs to study falls and footwear. The investigator proposes to review 5,000 medical records across 10 institutions of individuals injured during the last three years from a fall, so he has enough power to detect whether there is a greater number of falls among people who wear clogs. Because individuals wear so many different types of shoes, he will need to review a large number of records to find those few individuals who fit this category. From the medical records, he plans to extract the type of shoe the individuals wear. Which of the following is likely to be the level of review?
a. expedited review required, as the study presents no greater than minimal risk but involves the use of medical records that contain sensitive information
b. full IRB review because the study exposes subjects to greater than minimal risk because the use of private information from multiple institutions
c. exempt as the study presents no greater than minimal risk and does not collect identifying information
Answer:
c. Exempt as the study presents no greater than minimal risk and does not collect identifying information
Explanation:
It is given that, the researcher wants to the number of individuals who ere injured or fell and wore the clogs type of shoes. So he teamed up with several HMOs to make a study on the falls and the footwear by studying at least 5000 medical records for the last three years.
By studying the medical records of the individuals, he wishes to extract the shoes type of the individual wear. Thus, this type of review is an exempted review because in this case the study have no greater than the minimal risk and also it does not collect any identifying information of the subjects.
Therefore, option (c) is correct.
Jase Manufacturing Co.'s static budget at 7,900 units of production includes $39,500 for direct labor and $2,370 for electric power. Total fixed costs are $40,100. At 10,000 units of production, a flexible budget would show a.variable costs of $53,000 and $40,100 of fixed costs b.variable costs of $53,000 and $50,759 of fixed costs c.variable costs of $41,870 and $40,100 d.variable and fixed costs totaling $81,970
Answer:
Variable costs of $53,000 and $40,100 of fixed costs
Explanation:
Given:
Production unit = 7,900
Direct labour = $39,500
Electric power = $2,370
Total fixed cost = $40,100
Find:
Variable cost and fixed cost at 10,000 units
Computation:
Particular Amount
Direct labour cost[39,500][10,000/7,900] $50,000
Electric power [2,370][10,000/7,900] $3,000
Variable cost $53,000
Total fixed cost $40,100
Total cost $93,100
The scripting process is answering interview questions using a formula which includes: A. directly answering the question, backing up the answer with a specific example, and tying the answer back to the company and/or the position. B. connecting the answer to the company itself no matter what. C. answering the question directly, using a statistic or example to prove your point, and asking a follow up question. D. using a specific example that you have actually experienced and explain it in three sentences or less.
Answer:
A. directly answering the question, backing up the answer with a specific example, and tying the answer back to the company and/or the position.
Explanation:
There are various strategies for answering interview questions and the scripting process is one of them.
The scripting process involves the respondent going through the following steps:
- address the question that is asked
- provide and example that effectively backs up the answer
- highlighting the relevance of the answer to the company or position.
This process helps give a robust answer while displaying an understanding of the role requirements by the interviewee.
All of the following our services that are available at banks except.....
Automatic bill payment
ATM
Tax accounts
Money orders
Overdraft protection
Debit card
Travelers checks
Online banking
is it money order.i am confused
Suppose that a firm's long-run average total costs of producing hand-crafted chairs is $300 when it produces 10,000 chairs and $325 when it produces 11,000 chairs. For this range of output, the firm is likely experiencing
Answer:
Coordination Problem
Explanation:
Below is the given values:
Average total cost of producing 10000 chairs = $300
Average total cost of producing 11000 chairs = $325
The coordination problem arises when an increase in total output increases the average total cost due to the non-coordination of the inputs used in the production process. Therefore coordination is correct answer.
Interview a business owner in your local community on the negative impact of crime on her business
The Outpost, a sole proprietorship currently sells short leather jackets for $369 each. The firm is considering selling long coats also. The long coats would sell for $719 each and the company expects to sell 820 a year. If the company decides to carry the long coat, management feels that the annual sales of the short jacket will decline from 1,120 to 1,040 units. Variable costs on the jacket are $228 and $435 on the long coat. The fixed costs for this project are $23,100, depreciation is $10,400 a year, and the tax rate is 34 percent. What is the projected operating cash flow for this project
Answer:
$134,546
Explanation:
Calculation to determine the projected operating cash flow for this project
Projected operating cash flow=
{[820 × ($719 − 435)] + [(1,040 − 1,120) × ($369 − 228)] − $23,100} × {1 − .34} + {$10,400 × .34}
Projected operating cash flow={[820 × $284)] + [$80 × $141] − $23,100} × {.66} + {$3,436}
Projected operating cash flow= $134,546
Therefore the projected operating cash flow for this project is $134,546
Caleb's income is generated by a base salary per month and a commission on sales. His income from the last 4 months is recorded in this table. Which statement is true based on the table of Caleb's income?
A. Caleb's base salary is $2,000 and he earns 2.6% interest on the sales he makes.
B. Caleb's base salary is $1,000 and he earns 4.4% interest on the sales he makes.
C. Caleb's base salary is $1,260 and he earns 0.6% interest on the sales he makes.
D. Caleb's base salary is $2,200 and he earns 6% interest on the sales he makes.
Answer:
D. Caleb's base salary is $2,200 and he earns 6% interest on the sales he makes.
Explanation:
Caleb earns an interest of 6% on the sales he makes. Caleb has base salary of $2,200 on which he earns interest. He pays taxes and the residual income is invested in various projects.
It's it ethical and socially responsible for large corporations to lobby against SEC rule requiring that they report the ratio of their CEO's pay to that of their average employee
Answer:
"No" is the correct response. A further explanation is provided below.
Explanation:
Along with comparison to the average individual or working people although the CEO seems to be the top-level title than the worker or contractor. Consequently, the compensation of such a CEO's job is not compared with the compensation of that same typical individual employee business throughout the firm.This behavior would be not only ethically reprehensible but economically accountable for such SEC regulation lobbying. SEC guidelines don’t mandate their CEO's proportion towards the average worker to be reported.Thus, the above is the correct response.
A German travel company considers its future
A German travel company decides to stop selling holidays in Italy and instead to offer holidays in a new
destination. This is the Maldives, a group of islands in the Indian Ocean, famous for their long hours of
sunshine and sandy beaches. Tourism is a fast growing industry. Not all families, however, are able to go
on holiday whether at home or abroad. Most of those who take holidays would like to have more
holiday breaks.
a. What evidence is there in the passage of scarcity? (3)
b. Using examples, identify three factors of production involved in providing holidays in the
Maldives.(6)
c. Explain the difference between an economic good and a free good.(4)
d. Identify a free good from the passage.(1)
e. Explain the relevance of opportunity cost for a travel firm in deciding how to use its
resources.(6)
Answer:
A.)
Switching from one product to the other, by deciding to stop travels to Germany and turn to Maldives, this shows limited resources which is as a result of scarcity.
B.)
Factors of producton include Land, Labor, Capital and Entrepreneur
Capital : Includes machineries and equipment used in business. According to the passage, capital. Include is Aircarft.
Labor : Those who work for the travel company to ensure it performs
Entrepreneur : The owner or shareholders who put together land, labor and capital to make profit.
C.)
Economic goods refer to goods which are scarce and involves the principle of oppttuiyu cost. Economic goods are scarce in relation to its demand. Free good in the other hand aren't scare as they are natyrallyboccuribgb, abundant and accessible.
An example of free good is Sunshine.
E)
Opportunity cost is important in deciding which goods or product provides the best return based on on its investment or resources. This can be related to the travel company's switch from Germany to Maldives
Explanation:
: When you go looking for a job after graduation, what sources do you expect to use? Why?
Answer:
you can use different types of research n ask people about information
Explanation:
it will make things easier for you about the challenges you will face and how to deal with them
explain the reasons why socio economic issues pose challenges to businesses
Answer:
Some of the factors and their connection to businesses: Interest Rates. Interest rates are everywhere, and are imposed by many different people. ... Genetics.
The following information is for MTC Harry Company:
Beginning raw materials inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 30,000
Raw materials used in production as direct materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95,000
Ending raw materials inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55,000
Manufacturing overhead (actual) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 250,000
Beginning work-in-process inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130,000
Ending work-in-process inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145,000
Direct labor costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100,000
Beginning finished goods inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65,000
Ending finished goods inventory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80,000
Under-applied manufacturing overhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25,000
1. Compute total manufacturing costs.
2. Compute cost of goods manufactured.
3. Compute cost of goods sold.
The following information is for MTC Harry Company Beginning ra
Answer:
Results are below.
Explanation:
First, we need to calculate the total manufacturing costs:
total manufacturing costs= Raw materials used in production as direct materials + Direct labor costs + (Manufacturing overhead (actual) - Under-applied manufacturing overhead)
total manufacturing costs= 95,000 + 100,000 + (250,000 - 25,000)
total manufacturing costs= $420,000
Now, the cost of goods manufactured:
cost of goods manufactured= beginning WIP + direct materials + direct labor + allocated manufacturing overhead - Ending WIP
cost of goods manufactured= 130,000 + 420,000 - 145,000
cost of goods manufactured= $405,000
Finally, the cost of goods sold:
COGS= beginning finished inventory + cost of goods manufactured - ending finished inventory
COGS= 65,000 + 405,000 - 80,000
COGS= $390,000
You are given the following information concerning Around Town Tours:Debt: 7,500, 6.8 percent coupon bonds outstanding, with 11 years to maturity and a quoted price of 97.9. These bonds pay interest semiannually.Common stock: 284,000 shares of common stock selling for $68 per share. The stock has a beta of 1.04 and will pay a dividend of $2.62 next year. The dividend is expected to grow by 2.5 percent per year indefinitely.Preferred stock: 9,000 shares of $8 preferred stock selling at $88 per share.Market: 14.6 percent expected return, 4.1 percent risk-free rate Company: 34 percent tax rate.Calculate the WACC for this firm.
Answer:
9.0%
Explanation:
Calculation to determine the WACC for this firm
First step
Common stock=284,000 × $68
Common stock= $19,312,000
Second step is to calculate the Preferred stock
Preferred stock=9,000 × $88
Preferred stock= $792,000
Debt= 7,500 × .979 × $1,000
Debt = $7,342,500
Value = $19,312,000 + 792,000 + $7,342,500
Value= $27,446,500
Second step
RE = .041 + 1.04(.146-.041)
RE= .1502
RE = ($2.62 /$68) + .025
RE= .0635
Average RE = (.1502+ .0635)/2
Average RE = .1069
RP = $8/$88
RP = .0909
Fourth step
$979 = [(.068 × $1,000) / 2] × ({1- 1 / [1 + (r/ 2)]22} / (r / 2)) + $1,000 / [1 + (r / 2)]22
r = 7.08 %
Now let calculate the WACC
WACC = ($19,312,000/$27,446,500)(.1069) + ($792,000/$27,446,500)(.0909) + ($7,342,500/$27,446,500)(.0708)(1 -.34)
WACC= .090*100
WACC=9.0 %
Therefore the WACC for this firm is 9.0%
Shrimpers in South Louisiana have accused China of selling shrimp in the United States at a lower price than U.S. suppliers. The goal of the Chinese, they argue, is to drive down the price of U.S. shrimp. The U.S. shrimpers are accusing the Chinese of Group of answer choices establishing an embargo. trade protectionism. applying import quotas. dumping. outsourcing.
Answer:
Dumping
Explanation:
Dumping is a term in economics that is used in describing a situation whereby a particular firm or country exports specific commodities to a particular foreign country at a price unit that is lower compared to the price unit that such commodity is being sold in that foreign country.
Hence, considering the situation described in the question above, the correct answer to the question is that the U.S. shrimpers are accusing the Chinese of DUMPING
Refer to the given list of assets. 1. Large-denominated ($100,000 and over) time deposits 2. Noncheckable savings deposits 3. Currency (coins and paper money) in circulation 4. Small-denominated (under $100,000) time deposits 5. Stock certificates 6. Checkable deposits 7. Money market deposit accounts 8. Money market mutual fund balances held by individuals 9. Money market mutual fund balances held by businesses 10. Currency held in bank vaults Which of the following are considered to be near monies? A. items 2, 4, 7, and 8 B. all items except for 3 C. items 1, 5, and 10 D. items 2, 5, 8, and 9
Answer:
A. items 2, 4, 7, and 8
Explanation:
As we know that the near money should also be known as the quasi-liquid money and this comprise of high liquid money not only used for the transactions as they are only part of M2 money so it cant be involved in M1 money
And, the other options are related to currency or the instruments instead having less liquidity levels
Therefore the option a is correct
Bates Company makes two products. Product X requires 8,000 hours of labor, and Product Y requires 6,000 hours of labor. Bates undertook an automation program that reduced the consumption of labor required by Product X to only 4,000 hours of labor. Product Y was not affected by the automation process. Overhead cost prior to the automation totaled $15,400. After automation, overhead cost amounted to $35,000. Assuming Bates uses direct labor hours as a companywide allocation base before and after the automation, the amount of overhead cost allocated to:
Answer:
Product Y would be $6,600 prior to automation and $26,400 after automation
Explanation:
Calculation to determine the amount of overhead cost allocated to:
Predetermined overhead rate prior to automation = Estimated overhead / Estimated direct labor hours
Predetermined overhead rate prior to automation=$15,400/(8,000+6,000)
Predetermined overhead rate prior to automation= $15,400 / 14,000
Predetermined overhead rate prior to automation= $1.1per hour
Overhead allocated to product X prior to automation = 8000*$1.1
Overhead allocated to product X prior to automation= $8,800
Overhead allocated to product Y prior to automation = 6000*$1.1
Overhead allocated to product Y prior to automation= $6,600
Predetermined overhead rate after automation = Estimated overhead / Estimated direct labor hours
Predetermined overhead rate after automation= $35,000 / 8000
Predetermined overhead rate after automation=$4.4per hour
Overhead allocated to product X after automation = 4000*$4.4
Overhead allocated to product X after automation = $17,600
Overhead allocated to product Y after automation = 6000*$4.4
Overhead allocated to product Y after automation= $26,400
Therefore Assuming Bates uses direct labor hours as a companywide allocation base before and after the automation, the amount of overhead cost allocated to:Product Y would be $6,600 prior to automation and $26,400 after automation
A company uses return on investment (ROI) to measure the performance of its business units. The company manufactures and distributes consumer goods. Last year, management identified a possible shortage of raw materials. To mitigate this risk, a large amount of raw material was bought in advance and stored in the manufacturing plant inventory. As a result of this decision, ROI will __________.
Answer: Decrease
Explanation:
What makes return on investment fantastic is when production and sales is on a steady increase, as production increases and sales follow there after, there would be an increase in return on investment because the increase in sales would make room for expansion giving the business more profit, but in the scenario where raw materials are not promising, there would be a decrease in production overtime and which would also lead to a decrease in return on investment.
Rishabh a brilliant student lives in a remote district of Orissa and has done mechanical engineering, He has won a lottery of Rs. 10 Lakhs. He wants to invest this money in some business opportunity, One of his friends suggested him to form a company. So he decided to manufacture tube lights and bulbs in his manufacturing unit and give jobs to unemployed youth in his village area. He has identified the business opportunity but is unaware about the other functions to be performed by him as a promoter of the company, Explain the other five steps to be performed by him as a promoter of the company, 2. Akriti, Manju and Sonali were friends who started a partnership business. They did not get their firm registered as it was optional. Soon, Manju and Sonali started having conflicts. Manju and Sonali wanted to approach a lawyer. If you were a lawyer than how would you guide them?
Answer:
hall
Explanation:
kk off Krishan Kala
The Italy can produce 20 Gas turbines and 60 Tyres. France can produce 80 Gas turbines and 30 Tyres.
a). What is the opportunity
cost of producing Gas turbines in Italy? ______ tyres.
b). What is the opportunity cost of producing Tyres in
France ? _______ Gas turbines.
Answer:
1. 60 Tyres
2. 80 Gas Turbines
Explanation:
Given that the Opportunity cost is an economics term that is used in describing the cost of an alternative that must be forgone to continue or proceed with a certain activity.
Hence, in this case, considering the available information in the question, the correct answer is that the opportunity cost of producing Gas turbines in Italy is 60 Tyres.
At the same time the opportunity cost of producing Tyres in France 80 Gas turbines.
Use "auto.Dta". The study claims that average price of foreign cars is more than average price of domestic cars. Check validity of this claim by using dataset. Explain and mention all steps that are necessary for decision.
Answer:
Yes.
Explanation:
Yes, the claim of statement ''The study claims that average price of foreign cars is more than average price of domestic cars.'' is correct because the cars which is imported from foreign countries have high duty on them. This duty tax on these cars make them very expensive while on the other hand, the domestic cars have no duty on it so they are lower in price as compared to foreign cars.
A commercial testing company has developed a brand new test intended to measure the mathematics skills of students who possess limited English proficiency. Because there are three different forms of the test at each of six grade levels, and teachers are encouraged to use all three forms during the year, the sales representatives of the company are demanding reliability evidence (from technical personnel) that will best help them market the new test. What kind of reliability evidence seems most useful in this situation
Answer: Alternate form reliability
Explanation:
Alternate form reliability could be described as a reliability method where an individual carrying out a research is given two different version of the same test at different times with the aim of comparing the scores to determine how reliable the test is.
The reliability evidence seems most useful in this situation is an alternate form reliability which would give the sales representative an idea of the various results and differences in order to market the product effectively.
Powell Lighting was the first company to start selling LED light bulbs in its country—a product that gained popularity among diverse groups. Soon, other companies started to sell their own brands of LED bulbs, thereby giving Powell Lighting ample competition. In response, Powell Lighting decided to limit its LED light bulbs to outdoor models. However, it ensured that these models were the longest-lasting and lowest-priced on the market. With this innovation, Powell Lighting consistently outperformed its competitors for ten years. In this scenario, Powell Lighting maintained a ________ through its innovative strategy.
Answer: sustainable competitive advantage
Explanation:
Sustainable competitive advantages refers to the assets and the abilities of a company that are difficult for others to duplicate and thereby giving the company an edge over others.
Since Powell Lighting decided to limit its LED light bulbs to outdoor models and ensured that the models were the longest-lasting and lowest-priced on the market thereby giving it an edge over its competitors.
In this scenario, Powell Lighting maintained a sustainable competitive advantage through its innovative strategy.