The marketing team for Lots-o-Chocolate wants to understand the effectiveness of the different components of its digital marketing campaign and put more resources toward its three top-performing sites for ads. How can the marketing team use marketing metrics and marketing control to achieve their objective

Answers

Answer 1

Answer:

The top 3 campaigns ( sites for ads ) with the highest values of the metrics mentioned below should be picked that way the team will achieve their objective.

Explanation:

For a marketing team To understand the effectiveness of the different components of its campaigns there are certain factors/metrics  they should consider/lookout for in each of the various components and they are

i) conversation rate of the various components of the marketing campaigns

ii) Number of clicks/site visits from the various components

iii) Reach of each component to potential customers or returning customers.

When these metrics are checked the, The top 3 campaigns ( sites for ads ) with the highest values of the metrics should be picked.


Related Questions

Mainway Toy Company currently has 10,000 shares of common stock outstanding. Its management believes that its current stock price of $95 per share is too high. The company is planning to conduct stock splits in the ratio of 2 for 1 as described in the animation. If Mainway Toy Company declares a 2-for-1 stock split, the price of the company's stock after the split, assuming that the total value of the firm's stock remains the same after the split, will be ____________.

Answers

Answer:

$47.50

Explanation:

A stock split implies dividing the existing number of shares into multiples in order to enhance the liquidity of the firm's shares.

It is noteworthy that the stock split does not add any value to the existing stock account balance as well as paid in surplus account value since only the number of issued shares changed , values are kept constant.

share price after split=share price before split/stock split ratio

share price before split=$95

stock split ratio=2/1

share price after split=$95/2/1

share price after split=$95*1/2

share price after split=$47.50

Your company has earnings per share of $ 4.19. It has 1.9 million shares​ outstanding, each of which has a price of $59. You are thinking of buying​ TargetCo, which has earnings per share of $ 2.10, 1.9 million shares​ outstanding, and a price per share of $ 21.You will pay for TargetCo by issuing new shares. There are no expected synergies from the transaction. If companies in the same industry as TargetCo are trading at multiples of 12 times​earnings, what would be one estimate of an appropriate premium for​TargetCo?
TargetCo has $2.10 in​ earnings, so if other companies in its industry are trading at 12 times​ earnings, then a starting point for a valuation of TargetCo in this transaction might be ________ per​share, implying a _________ premium

Answers

Answer:

If the current earnings per share of TargetCo. are $2.10, and the times earnings multiple is 12, the relative valuation should result in a $2.10 x 12 = $25.20 per stock. This means that the premium per stock = $25.20 - $21 = $4.20, and the total premium paid for all the 1.9 million shares = $7.98 million.

g Suppose you are thinking of loaning out some money. You would like to get a real rate of return of 10% on your loan and the rate of inflation is anticipated to be 4%. What interest rate should you charge on your loan

Answers

Answer:

14%

Explanation:

Question 2
• The number of electrical outages in a city varies from day to day. Assume that
the number of electrical outages («) in the city has the following probability
distribution
f)
0
0.8
0.15
2
3
0.01
و مرا به دو
A) The mean for the number of electrical outages is
B) The standard deviation for the number of electrical outages is

Answers

Answer:

The answer is below

Explanation:

Probability distribution are statistical function that shows all the possible outcomes of a random variable within a given range of values.

a) The mean ([tex]\bar x[/tex]) of a probability distribution of a discrete random variable is:

[tex]\bar x=\Sigma\ [xP(x)][/tex] = (0 * 0.8) + (1 * 0.15) + (2 * 0.04) + (3 * 0.01) = 0.26

b) The standard deviation (σ) of a probability distribution of a discrete random variable is:

[tex]\sigma=\sqrt{ \Sigma\ [(x-\bar x)^2*P(x)]}\\\\\sigma=\sqrt{(0-0.26)^2*0.8+(1-0.26)^2*0.15+(2-0.26)^2*0.04+(3-0.26)^2*0.01} \\\\\sigma=0.577[/tex]

the long run average cost curve is also called as​

Answers

Answer:

planning curve.

Explanation:

A long run average cost curve is known as a planning curve.

Best Buy Electronics sells computers and provides hardware maintenance services. On April 1st, Best Buy sold a package deal containing a computer and a one-year unlimited maintenance/repair service for the computer at a bundle price of $1,000. If sold separately, the computer costs $840 and the one-year unlimited maintenance/repair service costs $360. How much revenue does Best Buy Electronics recognize for the month ended April 30th, assuming that revenue is accrued monthly?
a. $985.50
b. $19.50
c. $821.25
d. $1,000

Answers

Answer:

C. $725

Explanation:

Calculation to determine How much revenue does Best Buy Electronics recognize for the month ended April 30th, assuming that revenue is accrued monthly

Total cost if sold separately = 840 + 360

Total cost if sold separately = 1200

% of Computer = 840/1200

% of Computer= 70%

% of maintenance = 360/1200

% of maintenance= 30%

Revenue to be recognized for the month for computer

Revenue = 1,000 * 70%

Revenue = $700

Revenue to be recognized for the month for maintenance service costs

Revenue = (30% * 1000)/12

Revenue = 300/12

Revenue = $25

Total amount to be recognized =$700+ $25

Total amount to be recognized =$725

Therefore How much revenue does Best Buy Electronics recognize for the month ended April 30th, assuming that revenue is accrued monthly will be $725

Chris and Jane have recently financed the purchase of a new home. They have signed a mortgage note in the amount of $250,000 with a fixed interest rate of 6.25% over 30 years. What would have been the difference, if any, in their monthly payment if they had signed this same note for only a 15-year period

Answers

Answer:

Chris and Jane

The difference in their monthly payment if they had signed this same note for only a 15-year period is:

= $8,346.57.

Explanation:

Mortgage Note Payable = $250,000

Fixed interest rate = 6.25%

Period of the note = 30 years or 15 years

Difference in monthly payment:

30-year period = $9,022.96

15-year period = $17,369.53

Difference =        $8,346.57

b) The computations show that Chris and Jane pay more per month on a 15-year period mortgage than on a 30-year period mortgage.  However, the total interest is more with a 30-year period than with a 15-year period.  This shows that interest expense increases more with longer periods of debt.

From an online financial calculator:

N (# of periods)  30

I/Y (Interest per year)  6.25

PV (Present Value)  250000

FV (Future Value)  0

 

Results

PMT = $9,022.96

Sum of all periodic payments = $270,688.83

Total Interest = $20,688.83

N (# of periods)  15

I/Y (Interest per year)  6.25

PV (Present Value)  250000

FV (Future Value)  0

Results

PMT = $17,369.53

Sum of all periodic payments = $260,542.92

Total Interest = $10,542.92

Kite Corporation has provided the following contribution format income statement. Assume that the following information is within the relevant range.
Sales (3,000 units) $ 180,000
Variable expenses 108,000
Contribution margin 72,000
Fixed expenses 62,400
Net operating income $ 9,600
The contribution margin ratio is closest to:______.
a. 33%
b. 40%
c. 60%
d. 67%

Answers

Answer:

b. 40%

Explanation:

Contribution margin ratio = Contribution / Sales x 100

where,

Contribution = Sales - Variable Costs

                     =  $180,000 - 108,000

                     =  $72,000

therefore,

Contribution margin ratio = $72,000/ $180,000 x 100

                                          = 40 %

thus,

The contribution margin ratio is closest to 40 %.

suppose ta hurricane hits alabama causing widespread damage to houses and businesses the governor of alabama places pirce cielings on all building materials to keep the prices reasonable

Answers

Answer:

Shortages of building materials and a slower recovery from the storm

Explanation:

From the question we are informed about an instance, whereby a hurricane hits Alabama, causing widespread damage to houses and businesses. The governor of Alabama places price ceilings on all building materials to keep the prices reasonable. In this case,what most likely result is Shortages of building materials and a slower recovery from the storm.

From law of demand, which expressed that provided other factors remain equal, when price of a good goes higher, then there would be less demand of that good from

people and vice versa. higher price brings lower the quantity demanded, and lower price brings higher the quantity demanded, therefore in the case, above as the price of ceilings on all building materials so that price becomes reasonable people demand more and it leads to Shortages of building materials

Use the following information to compute profit margin for each separate company a through e. (Round your answers to 1 decimal place.)

Company Net income Net sales Profit Margin
a. $5,253 $44,140
b. 86,033 392,846
c. 90,324 251,598
d. 63,120 1,434,550
e. 72,787 428,158

Required:
Which of the five companies is the most profitable according to the profit margin ratio?

Answers

Answer:

the Company C is the most profitable  

Explanation:

The computation of the profit margin for the following companies is

We know that

Profit margin = Net income ÷ Net sales

Now  

Company     Net income      Net sales      Profit margin  

a                         $5,253           $44,140         11.9%  

b                         $86,033         $392,846      21.9%  

c                          $90,324         $251,598      35.9%  

d                          $63,120          $1,434,550    4.4%  

e                          $72,787          $428,158      17.0%  

Based on the calculation above, the Company C is the most profitable  

The predetermined overhead rate is multiplied by the actual allocation base incurred by a job to find ______.

Answers

Answer:

overhead applied to the job.

Explanation:

The formula to determine the predetermined overhead rate is given below:

Predetermined overhead rate is

= Estimated manufacturing overhead ÷ estimated activity level

Now when the predetermined overhead rate calculated after that we multiplied the rate with the actual allocation base in order to determine the applied overhead to the job

On March 1, Incredible Company issued a $600,000, 90-day interest-bearing note to Minions Bank. Interest on the note is 10% and is paid at maturity. Assume an April 30 fiscal year-end and a 360 day year when calculating interest.

Group of answer choices

May 30

May 29

June 1

May 31

Answers

Answer:

I do not know at all

Explanation:

I do not know

Suppose the production of long-distance airline flights is described by a fixed proportion production process in which three crew members (i.e., labor) are required for each aircraft (i.e., capital). If the airline operates with four crew members per plane, then we know that:

Answers

Answer:

production at this point is technically inefficient.

Explanation:

Efficient production processes requires a producer to either minimise the inputs they are using at a given output or maximise output level at a given input level.

Technical inefficiency is when input is not minimised or output maximised.

In the given instance the fixed cost (airplane) remains unchanged. However crew members can be variable.

If the airplane only requires 3 crew members and 4 crew members are now used, the company is not minimising inputs used so they are technically inefficient.


33. ĐỘ CO GIÃN CỦA CẦU Khi một mặt hàng được
định giá p đô-la mỗi đơn vị, cầu của người tiêu
dùng là q đơn vị, trong đó và q liên hệ với nhau
bởi phương trình q+ 3pq = 22.
a. Tính độ co giãn của cầu theo giá đối với mặt
hàng này.
b. Với đơn giá là $3, cầu là co giãn, không co giãn
hay co giãn đơn vị?

Answers

Answer:

yyyyyyyyyyyuuuuuuuuu

A company using IFRS to prepare its financial statements will use a hierarchy to determine what recognition, valuation, and disclosure requirements should be used.

1. IFRS, IAS, IFRS Interpretations
2. Pronouncements of other standard-setting bodies
3. The Conceptual Framework for Financial Reporting

Which of the following depicts the correct order of the hierarchy?

a. 2,3,1
b. 3,2,1
c. 1.2.3
d. 1,3,2

Answers

Answer:

The hierarchy for determining recognition, valuation, and disclosure requirements for IFRS is:

d. 1,3,2

Explanation:

1. IFRS, IAS, IFRS Interpretations are the main standards issued by the IASB, the international accounting standard-setting body.  It is like the FASB that sets the US GAAP.

2. Pronouncements of other standard-setting bodies can be applied where IFRS are not definitive.

3. The Conceptual Framework for Financial Reporting help the IASB to develop and revise IFRS that are based on consistent concepts.

Simkin Corporation keeps careful track of the time required to fill orders. Data concerning a particular order appear below: Hours Wait time 21.2 Process time 3.7 Inspection time 0.7 Move time 3.3 Queue time 5.4 The manufacturing cycle efficiency (MCE) was closest to:

Answers

Answer:

the manufacturing cycle efficiency (MCE) is 0.28

Explanation:

The computation of the manufacturing cycle efficiency (MCE) is shown below:

Manufacturing cycle efficiency is

=  Value-added time (Process time) ÷ Throughput time  

= 3.7 ÷ (3.7 + 0.7 + 3.3 + 5.4)

= 0.28

Hence, the manufacturing cycle efficiency (MCE) is 0.28

We simply applied the above formula so that the correct value could come

Mackie Services operates a website that links experienced statisticians with businesses that need data analyzed. Statisticians post their rates, qualifications, and references on the website, and Mackie receives 25% of the fee paid to the statisticians in exchange for identifying potential customers. Hoffman Associates contacts Mackie and arranges to pay a consultant $1,500 in exchange for analyzing some data. Mackie's income statement would include the following with respect to this transaction:_________

a. Revenue of $1,875 and cost of services of $1,500
b. Revenue of $1,500
c. Revenue of $1,500, and cost of services of $1,125
d. Revenue of $375

Answers

Answer:

d. Revenue of $375

Explanation:

The amount paid by the Vetmed associates is an expense for associates

The amount received by statisticians is a revenue for them

Mackie Services an intermediate between the two and so, the percentage amount received by Mackie Services is a revenue

Mackie's income statement would include a revenue of:

= Amount paid to statisticians * % Received

= $1,500 * 25%

= $375

Chilly Moose Fruit Producer has a total asset turnover ratio of 3.50x, net annual sales of $40 million, and operating expenses of $18 million (including depreciation and amortization). On its balance sheet and income statement, respectively, it reported total debt of $2.50 million on which it pays a 11% interest rate.
To analyze a company's financial leverage situation, you need to measure the firm's debt management ratios. Based on the preceding information, what are the values for Chilly Moose Fruit's debt management ratios?
Ratio Value
Debt ratio
Times-interest-earned ratio
The US tax structure influences a firm's willingness to finance with debt. The tax structure more debt.

Answers

Answer:

Total Assets Turnover =  Sales/Total Assets

Total Assets = Sales / Total Assets Turnover

Total Assets = 40 / 3.50

Total Assets = 11.43

Debt Ratio = Debt / Total Assets

Debt Ratio = 2.50/11.43

Debt Ratio = 0.2188

Debt Ratio = 0.22

EBIT = Sales - Operating Expenses

EBIT = 40 - 18

EBIT = $22

Interest = $2.50*11%

Interest = 0.275

EBIT/Interest = $22/0.0.275

EBIT/Interest = $800

The US tax structure influences a firm's willingness to finance with debt. The tax structure encourages more debt.

JOHNSON HAS THE FOLLOWING DATA REGARDING AN EXCHANGE OF LAND: (ASSUME THE EXCHANGES LACKS COMMERCIAL SUBSTANCE) OLD LAND FMV 580,000 OLD LAND COST 430,000 NEW LAND FMV 493,000 CASH RECEIVED 87,000 REQUIRED: HOW MUCH GAIN WILL JOHNSON RECOGNIZE ON THE EXCHANGE

Answers

Answer: No gain or loss will be recognized since the exchange lacks commercial substance.

Explanation:

Based on the information given, the amount of gain that John will recognize on the exchange will be nothing.

In this case, we are given the information that the exchange lacks commercial substance. Commercial substance refers to the transaction which brings about the change in the cash flow of the entity.

In this case, since there isn't ant commercial substance involved, then there will be no gain or loss recognized.

Cullumber Enterprises has total current assets of $345,002 and fixed assets of $466,306. The company also has long-term debt of $287,400, $100,000 in its common stock account, and retained earnings of $187,570. What is the value of its total current liabilities

Answers

Answer: $236,338

Explanation:

The accounting equation is:

Assets = Equity + Liabilities

Assets = Fixed assets + Current Assets

Equity = Common stock + Retained earnings

Fixed assets + Current Assets = Common stock + Retained earnings + Long term debt + Current liabilities

466,306 + 345,002 = 100,000 + 187,570 + 287,400 + Current liabilities

811,308 = 574,970 + Current liabilties

Current liabilities = 811,308 - 574,970

= $236,338

What are the three main goals of monetary policy?

Answers

The three objectives of monetary policy are :
-controlling inflation
-managing employment levels
-maintaining long term interest rates.

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You manage an equity fund with an expected risk premium of 13% and a standard deviation of 44%. The rate on Treasury bills is 6.6%. Your client chooses to invest $90,000 of her portfolio in your equity fund and $60,000 in a T-bill money market fund. What is the expected return and standard deviation of return on your client’s portfolio? (Round your answers to 2 decimal places.)

Answers

Answer and Explanation:

The computation of the expected return and the standard deviation is given below:

the expected return is

= $90,000 × 13% + $60,000 × 6.6%

= $15,660.00

And,

standard deviation of return is

= $90,000 × 13% × 44% + $60,000 × 6.6%

= $5,148 + $3,960

= $9,108.00

In this way it should be calculated

This year, he received $7,000 revenue from the tenants and incurred $4,900 rental expenses. Mr. Moyer must include $7,000 in gross income and is allowed $4,900 of itemized deductions for the expenses.
A. True
B. False

Answers

Answer:

B. False

Explanation:

a) Data and Calculations:

The gross income from rent = $7,000

Rental expenses = $4,900

Net income from rent = $2,100

b) Rental expenses are business expenses.  They are not part of itemized deductions.  They are usually subtracted before arriving at the adjusted gross income (AGI) from which itemized deductions are then made.  Therefore, there is no requirement to itemize the rental expenses.

Darkover Inc., as part of its strategic planning process, is considering making some policy changes. What effect (i.e. Increase, Decrease, No Effect) would each the following changes have on Darkover's Net Cash Flow from Operating Activities? Assume that in each case, the change only affects the account or accounts mentioned (i.e. all other accounts are not changed by the action).

Answers

Question Completion:

_____(a) Increase investment in new plant and equipment.

_____(b)Change the collections policy to insure that receivables are collected sooner.

_____(c)Change inventory policy to increase the amount of raw materials kept on hand (work in process and finished goods inventory will remain unchanged).

_____(d)Sell long term bonds and use the proceeds to reduce notes payable

._____(e) Begin paying all employees every week instead of every two week, effectively decreasing accruals.

_____(f)Change accounts payable policy to pay bills in 20 days instead of 10 days.

Answer:

Darkover Inc.

Effects of Changes on Darkover's Net Cash Flow from Operating Activities:

_No Effect____(a) Increase investment in new plant and equipment.

Increase_____(b) Change the collections policy to insure that receivables are collected sooner.

Decrease_____(c) Change inventory policy to increase the amount of raw materials kept on hand (work in process and finished goods inventory will remain unchanged).

Decrease_____(d) Sell long term bonds and use the proceeds to reduce notes payable

Decrease_____(e) Begin paying all employees every week instead of every two week, effectively decreasing accruals.

Increase_____(f) Change accounts payable policy to pay bills in 20 days instead of 10 days.

Explanation:

Darkover's net cash flow from operating activities is the result of accumulating the cash inflows and outflows from its operating activities.  Operating activities are the normal activities that Darkover carries out from which it earns its revenues and incurs related expenses.  They are the day-to-day activities through which the mission of the entity is carried out.

Early colonists came to America:_________.
a. for a wide range of economic and political agendas as well as for religious and philosophical reasons.
b. to set up a democratic political system.
c. to avoid the widespread poverty and economic depression that was sweeping Europe.
d. solely to obtain land. solely to escape religious persecution.

Answers

Answer: a. for a wide range of economic and political agendas as well as for religious and philosophical reasons.

Explanation:

There were various reasons the early colonists came to Northern America to found the colonies such as for economic and political reasons and others for religious reasons.

William Bradford for instance, helped found the Plymouth Colony as a haven for Puritan separatists like himself to escape persecution in England. John Smith on the other hand, came more for economic reasons.

Then there was James Oglethorpe of Georgia who wanted to found a home for the "worthy poor" of England so that they would have a chance to make something of themselves.

Swifty Corporation took a physical inventory on December 31 and determined that goods costing $215,000 were on hand. Not included in the physical count were $27,000 of goods purchased from Marigold Corp., FOB, shipping point, and $20,000 of goods sold to Concord Corporation for $34,000, FOB destination. Both the Marigold purchase and the Concord sale were in transit at year-end.

Required:
What amount should Swifty report as its December 31 inventory?

Answers

Answer:

$262,000

Explanation:

Ending inventory = Goods on Hand + Cost Goods purchased from Marigold Corp + Cost of goods sold to Marigold Corp.

Ending inventory = $215,000 + $27,000 + $20,000

Ending inventory = $262,000

So, the amount that should Swifty report as its December 31 inventory is $262,000.

Problem 5-1 Simple Interest versus Compound Interest [LO1] First City Bank pays 8 percent simple interest on its savings account balances, whereas Second City Bank pays 8 percent interest compounded annually. If you made a $68,000 deposit in each bank, how much more money would you earn from your Second City Bank account at the end of 8 years

Answers

Answer:

$14,343.25

Explanation:

The computation is shown below;

For the first bank

The value of investment is

= $68,000 × 8% × 8 + $68,000

= $111,520

For the second bank

= $68,000 × (1 + 0.08)^8

= $125,863.25

So, the difference in these both amount should be

= $125,863.25 - $111,520

= $14,343.25

The Polozzi Trust projects that it will incur the following items in the next year, which will be its first year of existence.

Interest income $25,000
Rent income 100,000
Cost recovery deductions for the rental activity $35,000
Capital gain income 40,000
Fiduciary and tax preparation fees 7,000

Betty, the grantor of the trust, is working with you on the language in the trust instrument relative to the derivation of annual accounting income for the entity. She will name Shirley as the sole income beneficiary and Benny as the remainder beneficiary.

a. If the allocation takes place, Shirley will receive how much for the year?
b. Betty suggests that the capital gains, rental revenues, and one-half of interest income should be allocable to corpus, while cost recovery expenses, one-half of interest income, and fiduciary administrative fees are allocable to income. If the allocation takes place, Shirley will receive how much for the year?

Answers

Answer:

        a. $165,000

        b. -$29,500

Explanation:

a. If the allocation takes place, Shirley's income will include both the interest and rent incomes as well as the capital gains:

= Interest income + Rent income + Capital gain income

= 25,000 + 100,000 + 40,000

= $165,000

b. If the allocation happens according to what Betty suggests, Shirley would receive:

= Interest income / 2 - Cost of recovery expenses - Fiduciary admin fees

= 25,000 / 2 - 35,000 - 7,000

= -$29,500

Vietnamese citizens went working in Korea. They sent their income back to the families in Vietnam, worth of $678,000. Which account is affected?; how do you record this into the US BoP?

Answers

Answer:

a. Current Account.

b. A credit to the Current Account.

Explanation:

When people go to another country for work and send the income they make back to their country of origin as remittances, this goes to the Current Account of a nation's Balance of Payments.

It would be recorded as a credit to this account because when money goes out, it goes to the credit side of the U.S. BOP as it is being exported out so is leaving the economy of the U.S.

The gain or loss from retirement of debt is reported under cash flows from operating activities on the statement of cash flows using the indirect method.

a. True
b. False

Answers

Answer:

a. True

Explanation:

When we have to adjust and converted the net income into the cash basis the gain is subtracted and losses are added to the net income in the operating activities section of the cash flow statement

Since there is the gain or loss from the retirement of the bonds so the same should be deducted or added to the net income as the case may be

Therefore the correct option is a.

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